Marketing | Mentos vira "tarja de censura" em imagens de "peladas" e proibidas em público
A Martin Agency criou para a Mentos Pure Fresh gum. Ideia original para chamar atenção das cenas que merecem uma "tarja" de censura.
CREDITS
Client: Mentos
Agency: The Martin Agency, Richmond, Va.
Executive Creative Director: Joe Alexander
Creative Director, Copywriter: Mike Lear
Associate Creative Director, Art Director: Dustin Artz
Senior Art Producer: Cindy Hicks
Executive Print Producer: Jenny Schoenherr
Senior Strategic Planner: Kevin Rothermel
Senior Account Executive: Stephanie Shaw
Account Executive: Beau Brown
Photographer: Todd Wright
Talent: modelogic [Wilhelmina]
Creative Imaging: Alice Blue
Abs,
Jony Lan
Especialista em estratégia, marketing e novos negócios
jonylan@mktmais.com
Fonte: adfreak
